For decades,
the “inverted pyramid” structure has been a mainstay of traditional mass media
writing. Following this structure, the “base” of the pyramid—the most
fundamental facts—appear at the top of the story, in the lead paragraph.
Non-essential information appears in the following paragraphs, or “nut” graphs,
in order of importance.
While some media
writers are critical of the inverted pyramid structure, it remains one of the
most widely used and time tested structures in mass media writing.

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